Plain Toothbrush Company is founded by Howard B. Richman. “I HATE modern toothbrushes,” says Richman. (See video explaining why.) His main work is as a pianist, composer and piano teacher, which he still does to this day. Meanwhile he simply could not find the type of toothbrush he wanted for himself and he quickly became aware that he was not the only one in the world with this quest. We are now proud to offer SIX different varieties of Sound Feelings brand plain toothbrushes: soft, extra soft, medium, hard, extra hard and kids. Richman is married to actress/singer, Cherie Valaray. We are a family business and we do our best to provide excellent customer service. Please contact us if you have any questions or issues with our products.